Friends
The friends
of MOMA.
Two women, two very different lives, one shared idea of clarity. The people who carry MOMA are not faces hired for a campaign — they already had the bottle at home.
Neelofa
A name for breaking barriers.
Actress, entrepreneur and fashion icon, Noor Neelofa built Naelofar into a modest-fashion house known the world over — a story of challenging norms and redefining what is possible. It is the same instinct that drew her to MOMA: a brand that set out to redefine the standard for something as everyday as water.
The partnership was not a leap. Neelofa and her family had been drinking MOMA for years — so the collaboration simply made public what was already true at her own table.
“MOMAwater is a trusted brand and has always been our drinking water at home.”
The collaboration
Jom Minum MOMA Bersama Neelofa
MOMA × Neelofa brought a limited-edition label — an exclusive insignia worn only for the campaign — and an invitation to drink a little more mindfully. It carried a wink of delight, too: Twilly scarves, curated by Neelofa herself, for those who joined in.
Yumi
Clarity is not only for the spotlight. Sometimes it is a mother, a quiet morning, a glass shared at home.
From Tokyo to Sibu
A life remade, with intention.
Yumi Shimomura was born in Tokyo and, after marriage, built a new life in Sibu — the same Sarawak town where MOMA is made. There she became a mother of four, a Japanese-language teacher, a cook, and the founder of a local blog-shop, raising her family at a slower, gentler pace.
Her wish is a simple one — a healthy life for her children, her husband and herself — and her habit is to find beauty in the smallest things. It is, almost word for word, what MOMA means by a moment of clarity.
“Learn to love change — it helps us discover things about ourselves.”
Clarity, in good company.
The friends of MOMA already had the bottle at home. The rest of us can join them — in 300mL, 500mL and 1500mL.